Looking to break through the barriers of diversity programming?

Our Approach & Philosophy — The Canamac Experience

Our 3-phase model is built with your goals and objectives in mind.

We approach each audience not as a trainer, but as a guide on a journey they’re beginning together. There’s no pop quiz, no definitions or jargon. We’re not telling anyone what to think or believe, but we are asking everyone to think critically, listen openly, and engage honestly. As jurors, we bring everyone together with a common goal—to find a verdict.

These 3 phases may sound simple—The Case, The Deliberation, The Discussion—but there’s a lot going on underneath the surface. We’re outcome-oriented, incorporating foundational elements from Motivational Interviewing, a powerful and proven approach to facilitating growth and change.

Phase 1: The Case

We begin by engaging in a way that can only be accomplished through storytelling. Participants are brought into a dynamic legal drama as jurors, and they’re able to lean in without judgement or confrontation.

As the riveting twists and turns unfold, participants are taking in the points of view from both sides of the case, and examining their own preconceived notions. How they begin to individually fill in the gaps leads into how their role as juror plays out.

Just Cause: The Experience »

The Defamation Experience »

Phase 2: The Deliberation

In the Deliberation, we focus participants toward their goal to find a verdict. A working alliance is formed that allows for respectful sharing of observations and perspectives surrounding these difficult topics. It becomes clear that not everyone agrees, yet the discussion remains both respectful and productive. The empowering role of juror, for many, becomes transformative.

Phase 3: The Discussion

Once the jury reaches a verdict, the fictional world recedes as we move into a discussion that focuses back on the real world. We examine how we’ve worked together so far in this journey and the insights we can gain from it. Participants are asked to consider questions like what usually makes this so difficult? How can I better engage with others outside of an experience like this? What am I bringing back to my role here? What are my action steps for the change I want to see?

We know based on years of feedback that these conversations continue long after we’re gone—often for days, weeks, and months—allowing you to build on the momentum we generate.